Performance Marketing
Google Ads, Meta Ads, LinkedIn Ads, SEO and SEM, audience research, keyword research, lead-generation campaigns and optimisation.
Dubai, United Arab Emirates
John Kristoffer
Palma
Digital Marketing & Marketing Technology Specialist
Performance advertising, creative production, websites and lead systems—connected into one practical marketing workflow.
- Dubai, UAE
- One-month notice
- UAE driving licence
Google AdsMeta AdsSEOLead GenerationPhotographyVideoWordPressCRM WorkflowsAI-Assisted Marketing
Integrated capabilities
Marketing, Creative and Technical Execution in One Profile
Creative Production
Photography, Photoshop, Illustrator, video editing, advertising creatives, branding, typography and social-media content.
Marketing Technology
WordPress, landing pages, website forms, lead capture, CRM workflows, domains, hosting, automation and analytics foundations.
AI-Assisted Workflows
Research acceleration, copy variations, content planning, reporting, lead summaries, follow-up drafting and human-reviewed automation.
Professional experience
Digital work grounded in business operations
2018—2020
Superjet Group
IT Administrator / Digital Marketing Support Dubai, UAE
- Managed Google Ads and digital-marketing activities for the group’s travel business.
- Conducted keyword research and aligned advertising messages with customer search intent.
- Supported SEO, Facebook and Instagram marketing, and updated travel offers, content and calls to action.
- Created promotional graphics, photography and digital-marketing materials; managed WordPress sites and campaign requirements.
Google AdsSEOMetaTravelWordPressCreative
2015—2017
Kawkab Al Omniyat
SEO / Computer Analyst Dubai, UAE
- Performed SEO, keyword research, website analysis and content optimisation.
- Supported Google Ads planning and optimisation; analysed search behaviour, traffic patterns and online visibility.
- Updated website content and resolved technical issues affecting performance.
SEOGoogle AdsAnalyticsWeb
2022—Present
EQC Government Enterprises Transactions Clearing
Systems Administrator / Digital Systems and Marketing Support Dubai, UAE
- Administer company websites and digital platforms; update service pages and customer-facing communications.
- Produce graphics and business materials with Photoshop and Illustrator.
- Support digital initiatives, workflow improvement and AI-assisted content, research and process automation.
Digital SystemsPhotoshopIllustratorAI
2020—2022
Quality Government Service Center
IT Manager / Senior Systems Administrator Dubai, UAE
- Managed websites, applications and digital services; supported online communications and customer-facing platforms.
- Coordinated technology planning, vendors, access, security, service continuity and workflow improvement.
ManagementWeb SystemsOperations
Selected marketing projects
Campaign and content support
Historic project summaries are presented qualitatively. Client-confidential details and supporting assets will be added only where appropriate.
Freelance Project
Alz Beauty Academy
Objective Promote beauty-training courses and generate prospective-student interest.
Work Google Ads, Facebook and Instagram Ads, campaign messaging, social-media graphics, photography, Photoshop and Illustrator, website and landing-page content.
Outcome Supported course visibility and prospective-student inquiries through paid advertising, creative content and website promotion.
Freelance Project
Community Medical Center
Objective Improve visibility of selected clinic services and support patient inquiries.
Work Google Ads, Facebook and Instagram Ads, website updates, SEO, clinic graphics, photography, video and online inquiry content.
Outcome Strengthened the clinic’s digital presence and supported patient inquiries through advertising, website content and creative production.
Codex Archai
Independent Digital Systems Projects
Web & Marketing Technology Specialist | Jan 2023—Present
Codex Archai is John’s independent portfolio and project brand for websites, landing pages, lead-capture systems and practical digital infrastructure.
Conversion-focused websitesLanding pagesLead-capture workflowsHosting & domainsBranding & typographyAI-assisted automation
View Systems Portfolio
Cane ArchitectureClear service positioning & visual presentation
Sweets by SugarBrand consistency & customer journey
NutramedTrust-building information structure
Wood Craft HouseService discovery & calls to actionReal-estate marketing concept
Independent portfolio concept — not a live client campaign
Aurelia Residences — Dubai
Illustrating a practical approach to generating qualified buyer and investor inquiries for a fictional Dubai property launch.
Campaign objective
Generate qualified buyer and investor inquiries.
Target audience
- UAE-based professionals
- Overseas property investors
- Families considering Dubai ownership
- Investors interested in flexible payment plans
Proposed funnel
- Google or Meta advertisement
- Property landing page
- Inquiry or WhatsApp form
- CRM lead capture
- Salesperson assignment
- Follow-up reminder
- Viewing or consultation booking
- Campaign-source reporting
Concept deliverables
Concept
Google Search adConcept
Meta adConcept
Instagram carouselConcept
Landing pageConcept
Lead formConcept
WhatsApp follow-upConcept
CRM pipelineConcept
Campaign dashboard
Google Search adConcept
Meta adConcept
Instagram carouselConcept
Landing pageConcept
Lead formConcept
WhatsApp follow-upConcept
CRM pipelineConcept
Campaign dashboard
Metrics to be measured during a live campaign: cost per click, click-through rate, landing-page conversion rate, cost per lead, qualified-lead rate, contact rate, consultation rate, viewing rate and reservation rate.
AI & lead systems
AI-Assisted, Human-Directed Marketing
AI is used as a productivity and analysis layer—not as a replacement for strategy, creative judgment or accountability.
Practical applications
Market & competitor researchKeyword organisationAd-copy variationsCreative briefsContent planningCampaign-report summariesLead summariesFollow-up message draftsNeglected-lead identificationWorkflow automation
SME CRM workflow
Lead captured → source recorded → salesperson assigned → reminder created → follow-up drafted → status updated → management dashboard
Human review is required. Brand and factual controls remain in place. Sensitive data must be handled appropriately. AI recommendations are advisory.
Tools
Practical toolkit
Advertising
Google Ads · Meta Ads Manager · Meta Business Suite · Facebook Ads · Instagram Ads · LinkedIn Ads
Creative
Adobe Photoshop · Adobe Illustrator · Photography · Photo Retouching · Graphic Design · Branding · Typography · Video Editing
Web
WordPress · Elementor · HTML · CSS · cPanel · phpMyAdmin · DNS · SSL · Web Hosting · Google Workspace
Automation & Systems
ChatGPT · Zapier · Make.com · Google Drive · Google Sheets · CRM Workflow Design
Education
Technical foundation
Bachelor of Science in Information Technology
Lyceum of the Philippines University – Batangas City
Expanded Tertiary Education Equivalency and Accreditation Program
Completed 2025
Associate in Computer Technology
University of the Cordilleras
Completed 2004
Contact
Let’s Build a Stronger
Lead System
John Kristoffer Palma
Dubai, United Arab Emirates
+971 55 542 7553
krispalma09@gmail.com
One-month notice
UAE driving licence